Michigan iGaming Sets a Record as Sportsbooks Benefit from March Madness

(AsiaGameHub) –   The Michigan online gambling market experienced a robust March, with the online casino sector shouldering the majority of the activity. Sports betting saw an uptick from February’s figures, buoyed by the March Madness tournament, as the iGaming segment established a new state revenue record.

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Good to Know

• Michigan sports betting handle reached $485.1 million in March.
• Online casino gross receipts hit a record $322.1 million.
• Sports betting AGR climbed 123.9% year over year to $32.7 million.

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Online Casino Drives Michigan Gambling Revenue

In March, Michigan’s iGaming sector significantly outperformed sports betting. According to the Michigan Gaming Control Board, online casino gross receipts hit $322.1 million, exceeding the prior record of $315.8 million set in December 2025.

iGaming’s adjusted gross receipts increased by 17.9% compared to February and were up 25.6% from March 2025. Combined, sports betting and iGaming operators in Michigan generated $341.8 million in Adjusted Gross Receipts (AGR).

A similar trend was reflected in tax payments. Operators contributed $66.4 million to the state of Michigan, with online casinos responsible for $64.1 million of that total. The city of Detroit also received $16.1 million in gaming tax revenue.

Despite being overshadowed by iGaming, sportsbooks had a stronger month relative to February. The handle for Michigan online sports betting climbed to $485.1 million, an increase of over $100 million from the post-NFL season total in February. The March Madness basketball tournament was instrumental in attracting bettors, even though March’s handle was the second-lowest since August 2025.

Gross receipts for sports betting amounted to $50 million, with AGR reaching $32.7 million. This represented a substantial 123.9% increase from March 2025. The hold rate, however, saw minimal movement, edging up to 6.7% from 6.6% in February, after a stronger 7.5% hold in January.

State tax revenue from online sports betting was $2.3 million. An additional $684,500 was collected from city wagering taxes and municipal service fees.

FanDuel Holds Lead As Fanatics Posts Fast Growth

FanDuel maintained its position as the leading Michigan sportsbook, reporting a handle of $162.2 million and an AGR of $13.7 million. While its market lead remained substantial, its performance compared to the previous year declined, with handle down 9.4% and AGR falling 21.7%.

DraftKings was next with $135.8 million in wagers, a 6.1% year-over-year increase. Its AGR, however, decreased by 7.2% to $9 million. BetMGM held the third spot with a handle of $58.5 million and an AGR of $3.2 million, both figures lower than those from March 2025.

Fanatics demonstrated the most vigorous growth among the major online operators. Its handle grew 36.7% to $52.5 million, while its AGR surged 70.7% to $2.5 million.

Caesars also posted improvements, with a handle of $25 million and an AGR of $1.5 million. TheScore Bet recorded a handle of $19 million and an AGR of $1.3 million, both down from the previous year.