Honda to Begin Sales of New WR-V SUV in Japan

TOKYO, Dec 22, 2023 – (JCN Newswire via – Honda Motor Co., Ltd. will begin sales in Japan of a new SUV, the WR-V*1, on March 22, 2024.

The WR-V features dynamic design and performance that will enable any driver to enjoy driving with peace of mind and a sense of trust, as well as the top-level*2 cargo space in its class.

WR-V product site: (Japanese)

(1) The vehicle name, WR-V, is an acronym that stands for “Winsome Runabout Vehicle.” The word “winsome” means “delightful” and “cheerful,” and the name represents Honda’s desire to create a vehicle people can use to enjoy their everyday lives with energy and enthusiasm.
(2) In the “compact SUV” class. Honda research as of December 2023. 

Sales plan (in Japan, monthly): 3,000 units

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